Kick off your wedding planning with our EARLY White Friday Bridal Sample Sale! For one weekend only, we're offering unbeatable deals on our designer sample wedding gowns. With prices starting as low as $599, this is the perfect chance to find your dream dress for a fraction of the price. In-store and online.

Whether you're looking for classic, romantic, boho, or modern styles, we have a gown for every bride. Don’t miss out on this incredible opportunity to shop our curated collection of designer dresses at $599!

Pre-Shop our collection here ✨

Join us on Small Business Saturday for a special bridal shopping experience that blends personal styling with exclusive savings! Celebrate shopping small while sipping on one of our favorite drinks and discovering the perfect gown at our Small Business Saturday Sip & Style event. Enjoy a 15% discount on any special orders over $2500! This is the perfect opportunity to find the one and support a local business.

Don’t miss out on this fun and personalized experience to find your dream wedding dress! Book your spot now and enjoy a Complimentary Bridal Upgrade. Appointments are limited—secure yours today!

Get ready for our biggest Cyber Monday event yet! For one day only, shop our exclusive online sale and score breathtaking wedding gowns at unbeatable prices. We’ve marked down select dresses, and we’re offering free shipping on every purchase! Plus, use code AEBcyber at checkout for an extra $100 off your dream dress. Don’t miss this chance to find the one at a fraction of the cost—all sales are final, so act fast before your perfect gown is gone!

Starting December 13th, for 12 days, Always Elegant Bridal will be hosting a special 12 Days of Christmas Giveaway! Each day, we’ll feature a product, and anyone who makes a purchase of that product that day is automatically entered to win it for FREE. It’s a fun way to add some sparkle to your holiday shopping while supporting your favorite small, women-owned bridal shop, voted the best in Northern California by real brides, which was recognized by The Knot, Best of Chico and The Best of Yuba Sutter!