The White Sale (A Bridal Twist on Black Friday)
When
November 18 - 26
What
Every store does Black Friday… but we’re Always Elegant Bridal + Tux — and we do it White.
Welcome to The White Sale, our biggest bridal savings event of the season.
Shop our curated collection of sample wedding gowns starting at $499, take your gown home that day, and you could be the lucky bride who wins her gown for FREE!
Not ready to say “yes” off the rack? Brides who fall in love with a special-order gown during The White Sale will receive an exclusive AEB gift as our thank-you.
Appointments are required, and gowns are first-come, first-served. Once they’re gone, they’re gone!
The Offers
Sample Gown Rack
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Gowns starting at $499
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One-of-a-kind samples available to take home the same day
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One lucky bride will win her wedding gown for FREE!
(Valid only on sample gowns purchased during The White Sale)
Accessories
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Veils, belts, headpieces, and jewelry 50%–75% off
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Add-on special: Purchase your gown + accessory together and receive an additional 10% off your accessory (on special orders only)
Special-Order Gowns
Brides who say YES to a new, made-to-order gown during The White Sale will receive an exclusive AEB gift