It’s Not Just a Sale! It’s an event where you can find your dream wedding dress for less. Experience in person at Always Elegant Bridal the magic of the moment when you discover the gown that is just right for you!
The best part? You can take the gown you buy home that day! Your best shot at scoring your dream wedding dress at a dream price is on the first day of the sale starting July 20th however if you can’t make it that day (no worries) we are extending the sale through July 27th! Shop early for best selection! We recommend scheduling appointments for this event so we encourage you to book now.

We believe every body is beautiful and so we have samples sizes from size 6 through 28 included in this event. This sale will include a variety of gorgeous gowns from simple and elegant to lace and romantic, and we have previews of the gowns on our instagram:@aebridal. Plus, we suggest that you review our Facebook album dedicated to this event to help you pre-shop. If you have any questions regarding a dress, please do not hesitate to contact us. All of the dresses are sold in the current condition that they are in and all sales are final, so we will only be accepting cash or credit when purchasing a sample sale dress. Gowns are first come first serve and must be paid in full; we are unable to hold any of our sale items.




If you are not all about the crowds, try to shop the sale on a weekday instead of waiting for the weekend. The store will likely be less busy, and you’ll be able to try on more gowns and ask more questions.


Browse the store website or designers sites in advance to try to identify your favorite styles and details so you know what to look for as you’re sorting through racks of sale dresses.


If you’re after a true steal, don’t place too much emphasis on a few missing beads, a small spot or loose thread. With a major clearance sale, not all dresses will be in perfect condition, but it’s nothing some vision and a great seamstress can’t perfect for you.


You are on the hunt for the wedding dress of your dreams at a great value, and so are other fellow brides-to-be. Dressing appropriately will make the process a lot smother! Opt for comfortable shoes, clothes you can easily slip into and out of, wear nude undergarments, and bring along a pair of high heels similar to what you plan to wear on the big day.


If you are shopping a major bridal sale, try to limit your entourage to one or two people max. Although it’s a special moment you want to share with those closest to you, having too many opinions in this scenario can obstruct you from the task at hand.


Go into the sale knowing that you may or may not walk out of the store with your dream dress at a great value. If you find it, don’t be afraid to commit. Realize if you walk out…it might be someone else’s dream dress TOMORROW!

Some say the dress picks you… When you know, you’ll know!.

Get ready to say…YES to the DRESS during our biggest sale of the year!

We are here to help! Ring us in Yuba City at 530-755-4282 or in Chico at 530-487-7110 and/or book an appointment on our website. We can’t wait to style you!

~Always Elegant Bridal Styling Team

List of designers that will be available during the sale:

Allure, Allure Couture, Allure Romance, Blush by Hayley Paige, Lillian West, Martin Thornburg, Sophia Tolli, Maggie Sottero, Sottero & Midgley, Rebecca Ingram, Stella York, Wtoo, Willowby and Wildery