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I came across this today on Martha Stewarts, tip of the day and I could not have said it any better. Definitely do your homework before you go to a dress store. Browse the designer’s website to get an idea of the designs offered. And when you meet with a dress consultant at the store, mention other dresses (by other designers) you’ve tried on and loved. If she knows the style, she can pull a similar style for you from her store’s designs. There’s absolutely nothing wrong with letting a consultant know you’ve already been shopping!

What’s a big part of your job?
A lot of what we do is psychology. A bride may not know how to explain what she wants, so we have to pay attention to her personal style, the word choice she’s using, the way she walks, and her body language. All of these personality cues can help us steer her in the right direction.

Who should a bride bring with her?
Keep the number small. The more people there, the more opinions she’ll hear. With all the different voices, she ends up confused and overwhelmed. If a bride buys a dress for some��one other than herself, she always regrets it.

Any tricks to help the bride find "the one"?
We try to keep the options to five dresses at a time — more than that and you can’t remember the different dresses. At the start, it’s more important to steer a bride to a silhouette. Sometimes, we just have to send her away to think about it. She can always come back with a clear head.

How can a bride turn her big-day look into something truly memorable?
Doing the unexpected makes a great personal statement. After the ceremony, trade the veil for a feathered headpiece or wear a beautiful shawl. Nothing bridal is written in stone.

What’s a mistake that brides often make?
Don’t get hung up on the size! Wedding-dress sizes are smaller than standard dresses. If you wear a size 4, your wedding dress could be a 6 or an 8. Let us select the size and order it for you. Don’t pick something you hope you’ll fit into.